PPC Training Summary

The Pay-Per-Click (PPC) Advertising Workshop is designed to provide marketers, entrepreneurs, and managers with a blueprint to generate profitable conversions online. Participants work with Internet Marketing professionals to create a PPC campaign that can be run across multiple networks (Google, Bing, etc). Our consultants provide you with a process to design, develop, launch and manage a PPC campaign -- along with the tools to measure and optimize around profitable conversions.

Get training from Internet Marketing professionals in the following areas:

 ♦  PPC market identification/analysis tools and tactics.

 ♦  PPC advertising key performance indicators - KPIs.

 ♦  PPC messaging strategies and tactics.

 ♦  PPC ad design tools, tactics and strategies.

 ♦  PPC and conversion optimization.

 ♦  PPC placement tools, tactics and strategies.

Build a Blueprint for PPC Advertising Success

The PPC Advertising Workshop is conducted online and at our Lake Mary, FL campus. Working with our consultants, you will develop a PPC Planning Document that includes the following:

  ♦ Market Analysis & Positioning

  ♦ PPC Placement Stategy

  ♦ 6 Messaging Elements with 3 Variations

  ♦ Landing Page Strategy

  ♦ 3 Text Ads for Paid Search

  ♦ 3 Display Ads - 728X90, 336X280, 160X600

  ♦ Testing and Measurement Plan

1-on-1 Online Consultation

Work directly with consultants who have successfully designed, launched and managed hundreds of PPC campaigns. Get insights for increasing conversions, lowering costs, and widening your reach. Each workshop includes 1 follow-up consultation sessions to review initial results and optimization tactics. Your follow up consultation can be scheduled anytime after the workshop. Session is conducted using GoToMeeting -- and each session is saved as a video for future reference.